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Halloween & Sugar Crisp

August 3rd, 2009 by John Wolfe

Whether it’s faux cereal art like Postmort-MMMMs, or the real thing, Halloween has been a part of our breakfast table a lot longer than we may have realized. This vintage 1955 Sugar Crisp ad provides an indication of “jack-o-lantern day’s” influence and its rising popularity for use as a marketing tool, even five decades ago. Though companies like Post were willing to endorse Halloween in their print ads, I’ve yet to find any photos of vintage cereal boxes featuring Halloween imagery.

I’m not sure if companies had thought of utilizing their products’ packaging for portraying holiday themes during this time period or not – with the exception of maybe Coca-Cola and Santa Claus. Though the PostMort-MMMMs image was more entertaining, I have to admit that the Sugar Crisp ad makes the cereal look more edible, that is, minus the idea of bear hair stuck to my puffed wheat. ;)

Photo source: Gray Flannel Suit

This entry was posted on Monday, August 3rd, 2009 at 10:52 am and is filed under Edible Halloween, Halloween Odds and Ends. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Halloween & Sugar Crisp”

  1. autumnforest Says:
    August 3rd, 2009 at 3:30 pm

    Neat find!

  2. Goldie Says:
    August 3rd, 2009 at 4:50 pm

    Thanks to YOU I now have a craving for sugar coated cereal ;-) Love your itchin’ for the vitage John, very nice.

  3. Susan Says:
    August 3rd, 2009 at 10:58 pm

    What a great find! I’ve loved Sugar Crisps since I was a kid growing up in the ’50s and ’60s. I still enjoy them as an occasional nightime snack with a bit of low-fat milk. Hey, they’re whole-wheat anyhow. ;-)

  4. John Wolfe Says:
    August 4th, 2009 at 3:05 pm

    autumnforest,

    Thanks, I’m thinking about checking some of my grandparents’ old magazines, specifically the October issues to try and locate more vintage or retro Halloween ads.

    Goldie,

    What was the cereal of choice that you settled on? If you’re gonna go sugary, you gotta do it up good. :) For example, I love the Cinnabon cereal (inspired by the Cinnabon shopping mall chain) – talk about a sugar rush!

    Susan

    Thank you! Yeah, as long as the wheat’s there, then the sugar isn’t too bad. :D I have my fix from time-to-time when it comes to sugar and there’s definitely no wheat or anything else very redeeming about my choices – chocolate cake is a big one for me!